Request Services. A senior seminar in the moral issues of communications, professional ethics. Transfer students wishing to apply to Advertising/ Public Relations program must ALSO submit an application to the CUNY Application Processing Center. All rights reserved. Communicating with the media through press releases, media kits, press conferences, features, backgrounders, photo captions, video news releases and PSA’s are explored. Students develop and present a public relations proposal, incorporating research, objectives, strategy and tactics and evaluation techniques as a culmination to the course. Full descriptions of all courses can also be found in the CCNY catalogue. This senior course is the capstone for the advertising/public relations program. This course introduces students to the fundamental concepts and theories behind persuasive communications and the application to public relations. Open only to Ad/PR majors or by permission of the instructor. 22 views Finn Partners Selects Two Ad PR Majors as 2020 Diversity + Inclusion Scholar/Interns Ravneet Dhamrait ’21 and Daniela Bernal ’20 were named this year’s Finn Partners Diversity + Inclusion Scholar/Interns. New York, NY 10017. Prereq: MCA 210 and 375. The class will conceptualize in rough tissues as well as write, edit and evaluate advertising copy, including print, radio, and interactive executions. 3 hr./wk. at ekeller@ccny.cuny.edu. Here’s a snapshot. CCNY embraces its position at the forefront of social change. Such integrated learning gives students a greater sense of purpose, reinforcing that advertising and public relations can motivate positive social change. Note: this is a pre-requisite course to be admitted into the program and does not count towards your 36 credits in the major. Read about our amazing student accomplishments and projects, alumni and faculty news, industry events, and more. Ad PR majors are annually selected as finalists for the highly competitive 4 A’s Multicultural Advertising Internship Program (MAIP). Students must receive approval of the instructor. 4. In the second half of the semester, they focus on more general issues, such as who owns the media, the media’s effect on audience, and laws governing the media. When Covid-19 hit, PR and ad agencies shut down internships left and right, leaving many Ad PR students without essential summer experien... ©2020 by CCNY AdPR. Since its beginning in 1984, the Ad/PR program has been the only undergraduate integrated marketing communications specialization in CUNY. In Memoriam: The Ad PR faculty and students mourn the loss of our colleague Professor David Nocera, who passed away in March 2020. 3 hr./wk. This survey course aims to acquaint students with the various mass media and support industries. 40100: Ethics and Values in Communication. Email the completed cover form with An introduction to the basic management principles of the advertising business. Go to Media and Communications Arts Homepage. Shepard Hall Through case studies, students examine communications issues for internal and external audiences, and learn how to conduct research, set objectives and effectively communicate through a variety of tactics. Internet and web public relations are covered. If you are seeking an evening program in Ad/ PR, please visit the CCNY website for The Center For Worker Education. : MCA 10100. Students work individually and in teams on assignments that involve both word and image. Genesis Flores ’21 was named the recipient of the 2020 PRSA NY/CCNY Art Stevens Scholarship for Excellence in Public Relations. 3 hr./wk. CCNY PRSSA members grow as students through developing their professional and leadership skills, connecting with successful practitioners and exploring opportunities to experience the industry. 3 hr./wk.
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