Here’s everything you need to know about creating a style guide for your brand. Keep an eye out for a Welcome email from us shortly. Here is the complete collection of their stories that you can listen to get inspired and improve your own branding efforts: Brand storytelling is the future of marketing. Key Takeaway: Focus on real people and use authentic emotions in your story. Similarly, images should be used to make a statement. You need to choose a character that makes it easy for audiences to understand your story and you need to make him or her attractive (not as in “good looking”; as in “appealing”). I consent to receive email messages from Single Grain. Warby Parker is an American eyewear brand. Fortunately, a few brands and ad agencies are turning things around with genuine, heartfelt storytelling marketing. Follow the examples shared in this article and power up your marketing campaigns with effective storytelling! The actor even puts his own spin on the familiar “ba da ba ba ba” jingle to craft an impressive 15-second story. Join 50,000 of your peers by getting the latest content marketing updates This long-form storytelling marketing campaign example from Apple features four colleagues that are clear underdogs After a chance encounter with the boss, the team has two days to prepare an idea and pitch it to her. Key Takeaway: Create a niche video featuring the culture of your target audience. This video is entitled Improve Your Private Life and is narrated by Fille Güte, a “Shelf-Help Guru”. IKEA Singapore Highlights The Power Of Humor In … ), 7 Creative Ways to Make Your Blog Posts Stand Out, 12 Engaging Types of Video Content that Viewers Love to Watch, How a Brand Persona Plays Into Effective ROI, 16 Branding Trends to Increase Awareness in 2019, The Complete Guide to Brand Building (Must-Read for Digital Marketers), 5 Ways SMB Business Owners Can Revamp Their Digital Marketing Strategy, How to Build a Strong Personal Brand Using Webinars, 13 Best Super Bowl Ads of all Time: What Your Business Can Learn from Them, 30 Winning Facebook Ads and Why They’re so Effective, 22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond, The Complete Guide to Getting Started With Website Personalization, 3 Ways to Personalize the Customer Journey Experience, How to Use Personalization to Increase the Impact of Email Marketing. Visual storytelling through images and video can be especially engaging on these platforms. We pay attention to them. So how does McDonald’s generate excitement over a sandwich billions of people have had? Always tell the truth – your audience will smell fake news from a mile away, turning them off immediately. Follow the lead of the examples we mentioned, utilizing the storytelling techniques that work for your message and audience. It helps to build a deeper and stronger connection with the audience. Remember, this story is not a sales ad. Here are 7 brilliant examples of brand storytelling in action that can inspire you to tell your own story: Dannijo is a jewelry brand founded by sisters Danielle Snyder and Jodie Snyder-Morel. This site uses cookies. The protagonist, or hero, adds a face to the story to which people can relate. Key Takeaway: Educate people about your product and create a story that features your product's USP (Unique Selling Point). People are always interested in learning something new about their own culture or a culture about which they don't know. It is up to you to produce a story that is genuine and unique. At the beginning, they must fail (or already have failed) with whatever they are trying to achieve. It lets businesses engage with customers in a fragmented media world. Be funny but stick to your brand values at the same time. In the right place at the right time. Follow the examples shared in this article and power up your marketing campaigns with effective storytelling! What do stories have to do with marketing? IKEA Singapore uses humor and hilarious puns in their storytelling videos to illustrate practical storage and furniture solutions. The second title is much better because here you have put the best element of your story – the juicy detail: money – at the beginning. Related Content: 12 Engaging Types of Video Content that Viewers Love to Watch. Any story that makes use of data to convey the message is known as data-based storytelling. If you are a traditional law firm, create a reassuring and professional narrative. You want your story to connect with customers so that product buying happens naturally. Now, how do you create conflict in your brand's story without getting your CFO arrested for bank robbery? Try our powerful suite of SEO tools, ClickFlow, with a free 7-day trial. Long-form stories are different than shorter video content: If you are using text and images to tell your story, then you must opt for long-form stories. This will give you the best chance of really being heard. Ikea’s Improve Your Private Life Campaign. In the video How Warby Parker Glasses Are Made, they explain the step-by-step process of creating a glass right from the cutting of the lenses. It’s also a testament to the empowerment that LEGO can afford its users, who can do anything they want with the brand’s product. As such, the art of storytelling is in the writing – but also in the delivery. Genuine, authentic stories are the ones that really hit home on a personal level. The concept was amazing. Privacy Policy Personal Data Removal Request, That Have Generated 1,545%+ ROI for our Customers (and You Can Easily Use). Nope. The Post has award-winning interactive journalism, a TikTok account, a library of podcasts and a dedicated photography section. Aguilar was able to do his first push-up with the prosthetic, and sharing his story is certain to help inspire and motivate others to achieve as he did. Otherwise, all your efforts are wasted. Much like how Lyft took advantage of multiple platforms to share one message, successful transmedia storytelling allows brands to tell a story across several platforms. We recommend using AdvertiseCast for your podcast advertising needs. By leveraging transmedia platforms to share and tell stories, The Post can more effectively reach readers and content consumers where they most prefer, whether that’s reading a long-form article or binging morsels of social media. You can always expand the capabilities of storytelling if you power it up with data. Mom is seen to hug her baby and the caption “Hugs strengthen your baby’s immune system, they promote weight gain and improve brain development” was displayed. : The ad ends by saying “Begin your journey of shelf discovery”. To honor the club’s 125th birthday, Manchester City announced a tour of its Etihad Stadium that uses 3-D holographic content, augmented reality and a 360-degree cinema screen to immerse guests in the experience. Stories help share your brand vision in the most pleasant manner. Thanks for your message! Storytelling goes beyond advertising; it makes people trust your brand much more easily. The main thrust of the ad, however, is a uniting vision of humankind finding new ways to express themselves and show support for one another amid challenging times. I consent to receive a confirmation and occasional e-mail The series focuses on the emotions that are part of the personal fitness journey (frustration, dejection, lack of motivation). Most importantly, we remember them. Mostly they've featured women, but recently the company made a shift and featured men (dads) in their videos. Related Content: 5 Ways SMB Business Owners Can Revamp Their Digital Marketing Strategy. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. A brand that’s well-known for its advertising, Apple offered up a masterpiece in digital storytelling with an ad released in early April 2020, not long after COVID-19 gripped the nation and the world. The English team is among the most popular in the world, and now has a next-gen stadium tour to back up its brand prestige. Strong, detailed and clear verbiage – that means avoid passive voice. They also post inspirational videos by interviewing other influencers in their niche: They even started a popular podcast named No Filter with Danielle Snyder where they interview the world’s most influential individuals to get their story. This is also the kind of story that communicates the brand’s genuine appreciation for their customers. The best stories in the world are not necessarily your own. Think ahead to the future: Nike created a web series back in 2016 when the trend of watching web series was slowly catching up among Millennials. If you think about classic fairy tales, they were magical tales that embodied all these points and always sought to teach the reader or listener (often children) a lesson. Patagonia shares authentic stories from real customers called “The Stories We Wear” on their website: People buy products after reading the stories associated with those products, so what is more authentic than this? What do marketers want from their campaigns? The teller conveys a message in order to connect with other people (in this case, the target audience). We'll be in touch shortly. That way, they’re learning about your brand through the context of how it relates to them.. Talk about how your company provides solutions in the product story, building trust and credibility for the services you offer. Not only that, but we get to learn their story, such as the fact that for every pair of glasses sold, they donate a pair to someone in need. But you probably haven’t heard Brian Cox waxing poetically about sesame seed buns. updates. The brand has grown in tremendous popularity because of the storytelling strategy they've used. Joydeep Bhattacharya is a digital marketing evangelist and author of the popular SEO blog SEOsandwitch.com. If you can tell the story with video or moving images – go for it. Things should fall into place only at the end. In the case of Dove, it was “we care for you”. Feature the founder of the company and let your audience know why your product is so unique. Key Takeaway: Don’t be afraid to get personal with your customers. Key Takeaway: Show your brand culture and people with “behind the scenes” videos.

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