Rural Marketing - Development ... Let us now study the other features of rural development. Considering the environment in which the rural market operates and other related problems, it is possible to evolve effective strategies for rural marketing. Friends, last week as part of Rural Influencers series, you went though its first episode on Role of Women in Rural Marketing. Who can deny the fact that the woman of the house is the fountain head of the family? What is Community. Stabilizing and developing peripheral regions while giving special aid to settlements that have not yet managed a minimal threshold of socio-economic independence. It increased the company’s sales in the rural market by almost 60%. Rural marketing, on the other hand, would be any strategy that best reaches a rural population, such as those people who reside in more pastoral or country-type settings. “UTSAV” Campaign by Asian Paints. Characteristics Rural Community. We can define community as a larger group of individuals living together for a long time in a locality having common interest, goals, ways of life and norms etc. 5. And that her health and well-being is vital for the family’s overall prosperity? This rural marketing strategy of Coke helped in closing the gap between Coke and common refreshments that rural people generally took, like tea, lemonade, etc. Going ahead, today, I am going to […] Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. and meeting out most of their needs from local social institutions.The examples of community are village mohallah in rural urban area.

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