I have been a marketing consultant for the corporate world for many years and I have just started my own business. The purpose of this agreement is to provide (client) with professional expertise in marketing, public relations, advertising and mass media communications opportunities through news and media. Service charges: All third-party activity contracted on your behalf and invoiced to the agency/consultancy is subject to an agency service charge. Average Rates Public relations agencies’ rates vary widely, ranging from as little as $20 per hour to upwards of $500 per hour. Indeed, a 2014 survey by Nielsen found that public relations is up to 90% more effective than advertising. It is widely accepted that PR is one of the most effective – and cost effective – ways for brands to reach their target audiences. In-house charges: In-house charges incurred by the consultancy in the normal operation of your service are invoiced, usually on a monthly basis, usually to cover a range of costs including photocopying, fax, telephone, postage, travel, office facilities, stationary etc. The service charge paid by you is in line with this contractual and financial responsibility. Given the amount of work involved, the PRCA recommends that no more than three agencies are invited to submit a creative presentation. As Benjamin Franklin said, “There are only two things certain in life: death and taxes.” “In terms of dollars and cents, I’ve seen budget ranges under $5,000 per month, at or near $10,000 per month and then much higher,” says Chicago-based Motion PR CEO & founder Kimberly Eberl. And big names in the PR agencies world have retainers starting at $20000 per month. All payment arrangements should be agreed between you and your consultancy on initiation of your PR programme. Retainer fees for startups tend to range between $5000 and $10000. Invoices are subject to VAT at prevailing rates. That’s OK – to give you a one-stop resource, we’ve compiled this roundup of our top posts on the topic of setting rates and structuring fees for maximum profit (hope you find it useful): Do you have any burning questions we haven’t covered yet? Average Tax Consulting Fees. Where particularly high in-house costs or third party charges are incurred, your consultancy will normally seek special payment terms. Accessibility. Project fee for retained client: For any activity that falls outside the agreed schedule of activity (retainer), an additional specific project fee is agreed between client and agency. Typical retainers begin at as little as $1,500 per month and max out at around $20,000. Management Buy Out at Drury Porter Novelli. a higher rate would apply to time spent by senior management compared to junior staff.

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